About Us

Redefining What Quality Dental Care Feels Like

A New Way to Experience Dentistry

We know the dentist isn’t everyone’s favorite place. Maybe you’ve felt judged for not coming in sooner. Maybe the costs seemed impossible. Or maybe you’ve just been too anxious to take that first step.

At 97 Smiles, we get it. And we built our dental practice around people just like you. Here, you’ll find care that is gentle, compassionate, and designed to fit your life and your budget.

We believe dental care should feel less like a burden, and more like the relief of finally being understood, respected, and cared for.

Our Mission: To Restore Confidence, One Smile at a Time

A healthy smile changes how you show up in the world. It affects your confidence, your comfort, and your long-term wellbeing. So our mission extends far beyond dental procedures, it’s about giving every patient the chance to live with dignity, relief, and renewed self-esteem.

That’s why we’re committed to:

  • Making care truly affordable and transparent, so cost never stands between you and your health.

     

  • Creating a judgment-free environment where every patient feels safe, regardless of how long it’s been since their last appointment.

     

  • Communicating openly, clearly, and patiently so you always know what’s happening and why.

     

  • Caring for every generation under one roof, from first baby teeth to full-smile restorations.

     

At 97 Smiles, we believe confidence shouldn’t be a luxury. It should be accessible for everyone.

The 97 Smiles Difference

Most patients don’t just want dental work, they want reassurance, honesty, and a team they can trust. That’s exactly what sets us apart.

We’ve removed the barriers that make dentistry stressful.

Here’s what you can expect with us:

✓ Affordable Care Made Simple
Our signature 97-based pricing and flexible payment plans make real treatment possible again.

✓ Insurance-Friendly Dentistry
We accept most major insurance plans and help you understand your coverage clearly.

✓ Comprehensive Care in One Place
From cleanings and fillings to orthodontics, implants, and cosmetic dentistry, our team handles it all.

✓ Comfort-First Experience
Gentle techniques, sedation options, and a team that takes the time to listen.

✓ Trusted Across the Country
Thousands of families already rely on 97 Smiles for care that feels honest, human, and accessible.

The result? Patients tell us they finally feel at ease in a dental office, often for the first time in their lives.

Our Promise to You

When you choose 97 Smiles, you can count on:

A team that listens before they treat.

A plan that’s tailored to your needs, clinically, financially, and emotionally.

Clear pricing you can trust. A warm, judgment-free environment from start to finish.

A warm, judgment-free environment from start to finish.

We don’t just care for your smile, we care for everything that comes with it: your peace of mind, your comfort, and your sense of belonging.

Built Around Patients Like You

97 Smiles was shaped by real conversations with real patients. We heard things like:

  • “I’m afraid of being judged.”
  • “I can’t afford the treatment I need.”
  • “I never understand the pricing.”
  • “The dentist just feels scary.”

     

So we created something better, a model built on:

  • Kindness instead of pressure
  • Clarity instead of confusion
  • Affordability instead of fear

     

Here, you’re never “just another appointment.”
You’re a person with a story, a history, and a future, and we’re here to support all of it.

Stories From Patients Like You

Alicia B.

My daughter used to hide from the camera. A few months into treatment, she can’t stop grinning. It’s like her personality opened up.

Darren K.

I waited years as an adult to finally get braces. The staff here made it simple, affordable, and way less scary than I thought.

Maria R.

They treated my son like family, explained every step, and helped us find a payment plan that actually worked. Couldn’t ask for better care.

Ready to Experience the Difference?

It doesn’t matter whether you’re overdue, overwhelmed, or simply ready for a fresh start, you’re welcome here.

Questions We Hear Every Day

Most patients finish in 12–24 months, depending on the case.

 You’ll feel some pressure after adjustments, but it’s temporary — and most patients say it’s easier than they expected.

Absolutely. We help adults of all ages find options that fit their lifestyle.

Yes! Ceramic braces deliver the same results with a more natural look.

No problem — our monthly plans make it easy to start anyway.