Information We Collect
When you opt in to receive SMS messages from us, we may collect the following information:
- Your name
- Your mobile phone number
- Your email address (if provided)
- Your mailing address (if provided)
- Your consent to receive SMS messages
- Your communication preferences
- Your messaging history with us
- Appointment and scheduling information
- Any other information you voluntarily provide while communicating with us
How We Collect Your Information
We may collect your information in several ways, including:
- When you complete forms on our website
- When you request an appointment
- When you contact our office by phone, email, or text message
- When you opt in to receive SMS communications
- When you interact with our website or online services
- Through other communications you voluntarily initiate with us
How We Use Your Information
We use your information to:
- Send appointment reminders and confirmations
- Schedule and reschedule appointments
- Respond to your questions and requests
- Send billing and payment reminders
- Provide customer support
- Communicate important updates regarding our services
- Send promotional or marketing communications only when you have provided appropriate consent
- Improve our services and customer experience
- Operate, maintain, and improve our business
- Comply with applicable legal and regulatory requirements
SMS Consent and Opt-Out
By providing your mobile phone number and opting in, you consent to receive SMS messages from 97 Smiles.
You may opt out at any time by replying STOP to any SMS message. Once you opt out, you will receive one final confirmation message, and no further SMS messages will be sent unless you opt in again.
For assistance, reply HELP to any SMS message or contact us using the information provided below.
For additional information regarding SMS communications, please review our SMS Terms and Conditions available at:
Sharing of Consumer Mobile Information
We respect your privacy and limit the sharing of your information.
Consumer mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.
We may share your information only with trusted service providers that perform services on our behalf, such as:
- SMS messaging providers
- Appointment scheduling platforms
- Customer support providers
- Information technology and system support providers
These providers are authorized to use your information only as necessary to provide services for us and are required to maintain appropriate security measures.
We may also disclose your information:
- When required by law or legal process;
- To comply with governmental or regulatory requirements;
- To protect our legal rights or defend legal claims;
- In connection with a merger, acquisition, restructuring, financing transaction, or sale of business assets.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Protection of Information
We maintain appropriate administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, or destruction.
While we strive to protect your information using commercially reasonable security measures, no method of electronic transmission or storage is completely secure.
Data Retention
We retain your information only for as long as necessary to provide our services, comply with legal obligations, resolve disputes, enforce our agreements, and maintain appropriate business records.
Updates to This Privacy Policy
We may update this Messaging Privacy Policy from time to time. Any changes will be posted on this page with a revised Effective Date.
If material changes are made that significantly affect how we use or protect your information, we will provide appropriate notice before those changes become effective.
We encourage you to review this Privacy Policy periodically.
Questions About Our Messaging Privacy Policy or SMS Program
If you have any questions about this Messaging Privacy Policy or our SMS program, please contact our consumer support team through the contact methods listed on this website.
Mobile Data Sharing Restrictions
Consumer mobile data collected in connection with our messaging services and SMS program will not be transferred, shared, or disclosed to external organizations, including service providers, affiliates, or other third parties, except where required by law.
Internal Access Controls and Safeguards
To prevent unauthorized sharing or disclosure, we maintain internal access controls, contractual restrictions, and security safeguards designed to limit access to consumer mobile data and protect it from unauthorized use..
If material changes are made that significantly affect how we use or protect your information, we will provide appropriate notice before those changes become effective.
Mobile Information and SMS Consent Consumer mobile information, including SMS opt-in data and consent, will never be transferred to external organizations.
Limited Use for SMS Service Delivery Consumer mobile information may be shared only as strictly necessary to provide the SMS service through contracted processors that are subject to confidentiality and data protection obligations.
We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions regarding this Messaging Privacy Policy or our privacy practices, please contact us. For our privacy policy, please visit 97smiles.com/privacy-policy