This Privacy Policy explains how we collect, use, store, share, and protect information when you:
- Visit our website
- Schedule appointments
- Submit contact forms
- Sign up for text messages or emails
- Call our offices
- Receive dental care at one of our locations
- Interact with us through advertising, social media, or other digital services
By using our website or providing information to us, you agree to the practices described in this Privacy Policy.
Information We Collect
We collect information in several ways.
Information You Provide Directly
When you interact with 97 Smiles, you may provide:
- Name
- Email address
- Phone number
- Mailing address
- Date of birth
- Insurance information
- Appointment requests
- Payment information
- Treatment inquiries
- Any information submitted through forms, emails, text messages, or phone calls
We collect only the information necessary to provide services, communicate with you, and operate our business.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Device type
- Browser type
- Operating system
- Pages visited
- Time spent on pages
- Referral sources
- Click activity
- Website interactions
This information helps us improve website performance, user experience, and marketing effectiveness.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website functionality
- Remember preferences
- Measure website traffic
- Analyze user behavior
- Improve advertising performance
You may disable cookies through your browser settings, although some website features may not function properly.
How We Use Your Information
We use information we collect to:
- Schedule and manage appointments
- Provide dental services
- Verify insurance information
- Respond to questions and requests
- Send appointment reminders
- Process payments
- Improve website performance
- Analyze service usage
- Provide customer support
- Send requested communications
- Comply with legal obligations
We may also use information to improve our marketing and advertising efforts.
Text Messages and Communications
If you provide your phone number, you may receive communications related to:
- Appointment confirmations
- Appointment reminders
- Treatment follow-ups
- Customer service communications
- Information you specifically requested
Message frequency may vary.
Message and data rates may apply. You may opt out of marketing text messages at any time by replying STOP. For assistance, reply HELP or contact us directly.
For more information, please review our SMS Privacy Policy.
How We Share Information
97 Smiles does not sell your personal information.
We may share information only when necessary to:
- Provide dental services
- Process payments
- Verify insurance benefits
- Schedule appointments
- Comply with legal obligations
- Protect patient safety
- Operate our business systems
Information may be shared with trusted service providers that help us operate our business, including:
- Appointment scheduling providers
- Payment processors
- Website hosting providers
- Analytics providers
- Marketing platforms
- Customer relationship management (CRM) systems
These providers are permitted to use information only as necessary to perform services on our behalf.
Advertising and Analytics
We use third-party tools to better understand website performance and advertising effectiveness. These may include:
- Google Analytics
- Google Ads
- Google Tag Manager
- Meta (Facebook and Instagram) advertising tools
- Call tracking services
- Customer relationship management platforms
These tools may collect information about website activity through cookies and similar technologies. For more information about how Google uses data, visit Google's privacy resources.
You may control certain advertising preferences through your browser settings or advertising platform settings.
HIPAA and Health Information
Certain information collected during treatment may be protected under the Health Insurance Portability and Accountability Act (HIPAA).
Protected Health Information (PHI) is handled according to applicable healthcare privacy laws and our HIPAA Notice of Privacy Practices.
Our HIPAA Notice provides additional details regarding:
- How health information may be used
- Patient privacy rights
- Healthcare-related disclosures
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect your information. These safeguards may include:
- Secure website technologies
- Encryption where appropriate
- Access controls
- Staff training
- Secure storage systems
While we take reasonable steps to protect information, no internet transmission or storage system can be guaranteed to be completely secure.
Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content, or security of those websites.
We encourage users to review the privacy policies of any third-party websites they visit.
Children's Privacy
Our website is not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13 without appropriate parental consent.
If we learn that information has been collected from a child under 13 in violation of applicable law, we will take reasonable steps to remove that information.
Data Retention
We retain information only as long as necessary to:
- Provide services
- Maintain records
- Comply with legal requirements
- Resolve disputes
- Enforce agreements
Retention periods may vary depending on the type of information involved.
Your Privacy Rights
Depending on your state of residence, you may have rights regarding your personal information, including:
- Access to information we maintain
- Correction of inaccurate information
- Deletion of certain information
- Restriction of certain uses
- Opting out of certain communications
To exercise any applicable privacy rights, please contact us using the information below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes become effective when posted on this page.
The "Last Updated" date at the top of this page reflects the most recent revision. We encourage users to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Our team is available to help with any privacy questions or inquiries regarding your data.
Additional Policies
This Privacy Policy should be read together with:
By continuing to use our website, you acknowledge and agree to these policies.