Terms of Use

These Terms of Use constitute a legally binding agreement between you ("you," "your," or "user") and 97 Smiles ("97 Smiles," "we," "our," or "us").

These Terms apply to all visitors, users, patients, prospective patients, and anyone who accesses or uses the website.

Your use of this website is also subject to our:

This website is provided for informational, educational, and appointment-scheduling purposes.

You agree to use the website only for lawful purposes and in accordance with these Terms.

You agree not to:

This website is intended for users who are at least thirteen (13) years old.

If you are under 18 years of age, you should use this website only with the involvement of a parent or legal guardian.

By using this website, you represent that you meet these requirements.

The content provided on this website is intended for general informational and educational purposes only.

Information found on this website does not constitute medical advice, diagnosis, or treatment.

Dental conditions vary from patient to patient, and treatment recommendations can only be made following a professional examination by a licensed dental provider.

You should not delay seeking professional dental care based solely on information found on this website.

Submitting an appointment request through our website does not guarantee a scheduled appointment.

Appointments are confirmed only after communication with our team.

By submitting your contact information, you authorize 97 Smiles to contact you regarding:

Communication may occur through phone calls, emails, or text messages in accordance with our Privacy Policy and SMS Privacy Policy.

All content on this website, including but not limited to:

is owned by or licensed to 97 Smiles and is protected by applicable copyright, trademark, and intellectual property laws.

You may view and use website content for personal, non-commercial purposes only.

You may not:

without prior written permission from 97 Smiles.

This website may contain links to third-party websites or services.

These links are provided for convenience only.

97 Smiles does not control and is not responsible for the content, accuracy, security, privacy practices, or policies of third-party websites.

Your use of third-party websites is at your own risk.

This website and all content provided through it are offered on an "as-is" and "as-available" basis.

To the fullest extent permitted by law, 97 Smiles disclaims all warranties, express or implied, including but not limited to:

We do not guarantee that the website will be uninterrupted, secure, error-free, or free of viruses or harmful components.

To the fullest extent permitted by law, 97 Smiles and its owners, employees, contractors, affiliates, providers, and representatives shall not be liable for any indirect, incidental, consequential, special, or punitive damages arising from:

You agree to defend, indemnify, and hold harmless 97 Smiles, its affiliates, employees, contractors, officers, directors, and representatives from any claims, liabilities, damages, losses, costs, or expenses arising from:

Any personal information collected through this website is handled in accordance with our Privacy Policy and applicable privacy laws.

Protected health information is managed in accordance with applicable healthcare privacy requirements, including HIPAA where applicable.

Please review our Privacy Policy and HIPAA Notice of Privacy Practices for additional information.

97 Smiles may update these Terms of Use from time to time.

Any updates become effective immediately upon posting to this page.

Your continued use of the website following any updates constitutes acceptance of the revised Terms.

We encourage users to review this page periodically.

These Terms shall be governed and interpreted in accordance with the laws of the State of Michigan, without regard to conflict of law principles.

Any dispute arising from these Terms or use of the website shall be resolved in the appropriate state or federal courts located within Michigan.

If any provision of these Terms is found to be invalid, unlawful, or unenforceable, the remaining provisions shall remain in full force and effect.

If you have questions regarding these Terms of Use, please contact us:

These Terms of Use, together with our Privacy Policy, SMS Privacy Policy, and HIPAA Notice of Privacy Practices, constitute the entire agreement between you and 97 Smiles regarding your use of this website.

Effective Date: 2026

By opting in to receive SMS messages from 97 Smiles, also known as Legal Name (“we,” “us,” “our”), you agree to these Terms and Conditions (Terms).

By providing my phone number, I consent to receive SMS text messages from [Brand Name used to Register the campaign] for appointment reminders, marketing messages, and general two-way communication about our products and services. Message and Data Rates may apply.

You will get more than one message from us unless you opt-out, and while messaging frequency varies, you will likely receive SMS. 97 Smiles reserves the right to alter the frequency of messages at any time to increase or decrease the total number of messages. 97 Smiles and carriers are not liable for delays or undelivered messages.

Message and data rates may apply based on your mobile carrier’s terms.

Your information will be handled in accordance with our Privacy Policy https://97smiles.com/privacy-policy/.

You can opt out of receiving SMS messages at any time by replying STOP to any message we send you. After you opt out of text messaging, you will receive one additional message confirming your request has been processed.

Text the word HELP for support. You may also contact us directly at (734) 316-9707.

We are not responsible for any charges, errors, or delays in SMS delivery or undelivered messages caused by your carrier or third-party service providers.

Effective Date: 2026

97 Smiles (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how 97 Smiles collects and uses information about you when you opt-in to receive SMS messages from us.

When you opt-in to receive SMS messages, we collect:

We may collect your information directly from you, such as when you complete a form or contact us, or automatically, such as when you interact with our website.

We use your information to:

You can opt out of receiving SMS messages at any time by replying STOP to any message we send you. You can review our Terms for additional information about the opt-out process.

We may disclose your information to our affiliated companies; to third party service providers, business advisors, or consultants who provide services to us; in connection with a merger, acquisition, reorganization, restructuring, financing transaction or sale of assets; as required by law or administrative order; to assert claims or rights or to defend against claims; and other disclosures we make.

We take steps to protect your information against unauthorized use or disclosure.

We may periodically update this privacy policy. If we make material changes that have a substantive and adverse impact on your privacy, we will provide notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information about our privacy practices.

You can reach us by texting the word HELP for support to (734) 316-9707. You may also contact us directly at (734) 316-9707.