The old model asks patients to navigate too much alone.
People should not have to decode treatment plans, chase down referrals, or wonder what care will cost. 97 Smiles was created to simplify that entire journey and replace stress with clarity.
Who We Are
We are building the dental brand people wish already existed.
97 Smiles was created to move dental care away from confusion, pressure, and outdated systems. We believe the full experience should feel clearer, more modern, more comforting, and far more human from the first click to the final follow-up.
Treatments starting at $97
4.5 stars and 2,000+ reviews
Growing across Michigan
More than a clinic.
We are designing a better care experience around comfort, transparency, and long-term trust.
Dental care should feel coordinated, modern, and honest.
We built 97 Smiles around a simple idea: better dentistry is not only about clinical quality. It is also about how people feel in the process. The environment matters. The explanations matter. The pricing conversation matters. The follow-through matters.
That is why our model is centered on comfort-first care, clearer communication, more connected services, and a patient experience that finally feels like it belongs in the present.
Our Principles
The design of 97 Smiles starts with what patients need most.
Every decision behind the brand is meant to make care easier to understand, easier to trust, and easier to keep coming back to.
01
Transparency
Patients deserve a clearer understanding of treatment, pricing, and next steps before things feel rushed or overwhelming.
02
Comfort
From the space itself to the way our teams communicate, we want the experience to feel calmer, cleaner, and more reassuring.
03
Continuity
We aim to reduce the disconnected, back-and-forth care path by building a more connected dental experience under one brand promise.
Clinical Leadership
People who care deeply about the full patient experience.
The team behind 97 Smiles combines clinical skill with the kind of communication and environment-building that makes trust easier to earn.
Dr. Mason
Chief Clinical Officer
What Happens Next
If this feels like the kind of dental experience you have been waiting for, let us make the first visit easy.
Whether you are overdue for care, looking for a long-term dental home, or ready to finally understand your options clearly, 97 Smiles is built to help you move forward with more confidence.
- Clear next-step guidance before treatment begins
- Modern, comfort-first office environments
- More connected care across the patient journey
- A brand designed to make dentistry feel easier again