This Privacy Policy explains how we collect, use, store, share, and protect information when you:
- Visit our website
- Schedule appointments
- Submit contact forms
- Sign up for text messages or emails
- Call our offices
- Receive dental care at one of our locations
- Interact with us through advertising, social media, or other digital services
By using our website or providing information to us, you agree to the practices described in this Privacy Policy.
Information We Collect
We collect information in several ways.
Information You Provide Directly
When you interact with 97 Smiles, you may provide:
- Name
- Email address
- Phone number
- Mailing address
- Date of birth
- Insurance information
- Appointment requests
- Payment information
- Treatment inquiries
- Any information submitted through forms, emails, text messages, or phone calls
We collect only the information necessary to provide services, communicate with you, and operate our business.
Information Collected Automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Device type
- Browser type
- Operating system
- Pages visited
- Time spent on pages
- Referral sources
- Click activity
- Website interactions
This information helps us improve website performance, user experience, and marketing effectiveness.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website functionality
- Remember preferences
- Measure website traffic
- Analyze user behavior
- Improve advertising performance
You may disable cookies through your browser settings, although some website features may not function properly.
How We Use Your Information
We use information we collect to:
- Schedule and manage appointments
- Provide dental services
- Verify insurance information
- Respond to questions and requests
- Send appointment reminders
- Process payments
- Improve website performance
- Analyze service usage
- Provide customer support
- Send requested communications
- Comply with legal obligations
We may also use information to improve our marketing and advertising efforts.
Text Messages and Communications
If you provide your phone number, you may receive communications related to:
- Appointment confirmations
- Appointment reminders
- Treatment follow-ups
- Customer service communications
- Information you specifically requested
SMS Consent: By providing your mobile number, you agree to receive conversational messages from 97Dental Management LLC.
- Message type: conversational messages
- Message frequency may vary. On average, 1-2 messages per month.
- Message and data rates may apply.
- You can opt out at any time by replying STOP.
- For help, reply HELP.
Message and data rates may apply. You may opt out of marketing text messages at any time by replying STOP. For assistance, reply HELP or contact us directly.
For more information, please review our SMS Privacy Policy.
How We Share Information
97 Smiles does not sell your personal information.
We may share information only when necessary to:
- Provide dental services
- Process payments
- Verify insurance benefits
- Schedule appointments
- Comply with legal obligations
- Protect patient safety
- Operate our business systems
Information may be shared with trusted service providers that help us operate our business, including:
- Appointment scheduling providers
- Payment processors
- Website hosting providers
- Analytics providers
- Marketing platforms
- Customer relationship management (CRM) systems
These providers are permitted to use information only as necessary to perform services on our behalf.
Advertising and Analytics
We use third-party tools to better understand website performance and advertising effectiveness. These may include:
- Google Analytics
- Google Ads
- Google Tag Manager
- Meta (Facebook and Instagram) advertising tools
- Call tracking services
- Customer relationship management platforms
These tools may collect information about website activity through cookies and similar technologies. For more information about how Google uses data, visit Google's privacy resources.
You may control certain advertising preferences through your browser settings or advertising platform settings.
HIPAA and Health Information
Certain information collected during treatment may be protected under the Health Insurance Portability and Accountability Act (HIPAA).
Protected Health Information (PHI) is handled according to applicable healthcare privacy laws and our HIPAA Notice of Privacy Practices.
Our HIPAA Notice provides additional details regarding:
- How health information may be used
- Patient privacy rights
- Healthcare-related disclosures
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect your information. These safeguards may include:
- Secure website technologies
- Encryption where appropriate
- Access controls
- Staff training
- Secure storage systems
While we take reasonable steps to protect information, no internet transmission or storage system can be guaranteed to be completely secure.
Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, content, or security of those websites.
We encourage users to review the privacy policies of any third-party websites they visit.
Children's Privacy
Our website is not directed to children under the age of 13.
We do not knowingly collect personal information from children under 13 without appropriate parental consent.
If we learn that information has been collected from a child under 13 in violation of applicable law, we will take reasonable steps to remove that information.
Data Retention
We retain information only as long as necessary to:
- Provide services
- Maintain records
- Comply with legal requirements
- Resolve disputes
- Enforce agreements
Retention periods may vary depending on the type of information involved.
Your Privacy Rights
Depending on your state of residence, you may have rights regarding your personal information, including:
- Access to information we maintain
- Correction of inaccurate information
- Deletion of certain information
- Restriction of certain uses
- Opting out of certain communications
To exercise any applicable privacy rights, please contact us using the information below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes become effective when posted on this page.
The "Last Updated" date at the top of this page reflects the most recent revision. We encourage users to review this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact us:
Our team is available to help with any privacy questions or inquiries regarding your data.
Additional Policies
This Privacy Policy should be read together with:
By continuing to use our website, you acknowledge and agree to these policies.
Recurring Message Terms & Conditions
Effective Date: 2026
By opting in to receive SMS messages from 97 Smiles, also known as Legal Name (“we,” “us,” “our”), you agree to these Terms and Conditions (Terms).
SMS Messaging Service
By providing my phone number, I consent to receive SMS text messages from [Brand Name used to Register the campaign] for appointment reminders, marketing messages, and general two-way communication about our products and services. Message and Data Rates may apply.
Message Frequency
You will get more than one message from us unless you opt-out, and while messaging frequency varies, you will likely receive SMS. 97 Smiles reserves the right to alter the frequency of messages at any time to increase or decrease the total number of messages. 97 Smiles and carriers are not liable for delays or undelivered messages.
Message and Data Rates
Message and data rates may apply based on your mobile carrier’s terms.
Privacy Policy
Your information will be handled in accordance with our Privacy Policy https://97smiles.com/privacy-policy/.
Cancellation/Opt-Out Instructions
You can opt out of receiving SMS messages at any time by replying STOP to any message we send you. After you opt out of text messaging, you will receive one additional message confirming your request has been processed.
Help/Customer Support
Text the word HELP for support. You may also contact us directly at (734) 316-9707.
Liability
We are not responsible for any charges, errors, or delays in SMS delivery or undelivered messages caused by your carrier or third-party service providers.
Messaging Privacy Policy
Effective Date: 2026
97 Smiles (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how 97 Smiles collects and uses information about you when you opt-in to receive SMS messages from us.
Information We Collect
When you opt-in to receive SMS messages, we collect:
- Your phone number
- Consent to send SMS messages
- Your email address
- Your basic contact information
- Other information that may be relevant
How We Collect Your Information
We may collect your information directly from you, such as when you complete a form or contact us, or automatically, such as when you interact with our website.
How We Use Your Information
We use your information to:
- Send you the SMS messages you’ve opted in to receive
- Provide updates, promotions, or other relevant content based on your preferences
- Operate our business
- Other uses of information
Choices and Controls
You can opt out of receiving SMS messages at any time by replying STOP to any message we send you. You can review our Terms for additional information about the opt-out process.
To Whom We Disclose Your Information
We may disclose your information to our affiliated companies; to third party service providers, business advisors, or consultants who provide services to us; in connection with a merger, acquisition, reorganization, restructuring, financing transaction or sale of assets; as required by law or administrative order; to assert claims or rights or to defend against claims; and other disclosures we make.
No Third-Party Marketing: We do not share your personal information, phone number, or SMS consent opt-in data with third parties or affiliates for marketing or promotional purposes.
Protection of Information
We take steps to protect your information against unauthorized use or disclosure.
Updates
We may periodically update this privacy policy. If we make material changes that have a substantive and adverse impact on your privacy, we will provide notice on this website prior to the change becoming effective. We encourage you to periodically review this page for the latest information about our privacy practices.
How to Contact Us
You can reach us by texting the word HELP for support to (734) 316-9707. You may also contact us directly at (734) 316-9707.