SMS Privacy Policy – 97 Smiles Dental Care



Legal & Privacy

SMS
Privacy
Policy

At 97 Smiles, we are committed to protecting your privacy. This SMS Privacy Policy explains how we collect, use, and protect your information when you interact with us via text messaging (SMS/MMS).

Last Updated: June 2025

Information We Collect

When you opt in to receive SMS messages from 97 Smiles, we may collect the following personal information:

  • Your mobile phone number
  • Your name (if provided)
  • Any information you provide in your message responses
  • Message delivery and interaction data (e.g., timestamps, status)

How We Collect Your Information

We collect information directly from you when:

  • You enter your phone number into a web form
  • You interact with our customer support via SMS
  • You opt in through a purchase or registration form
  • You request an appointment, consultation, or other dental services through our website or office

How We Use SMS Information

We use your SMS data to:

  • Send transactional or account-related messages (e.g., order updates, appointment reminders)
  • Send promotional or marketing messages (only with prior consent)
  • Respond to your inquiries or support requests
  • Analyze message delivery and engagement to improve our services
  • Send appointment confirmations, appointment reminders, treatment follow-ups, billing notifications, and other practice-related communications

Message Frequency: Message frequency may vary depending on your interactions with us and the services you request.

Sharing Your Information

97 Smiles does not sell or share your SMS opt-in data with third parties for their marketing purposes.

We may share your information with trusted service providers who help us deliver our SMS messaging services, such as:

SMS Gateway Providers
Phone Carriers
Customer Support Platforms

These vendors are contractually obligated to keep your information secure and only use it to provide services to 97 Smiles.

No Third-Party Marketing: Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors that provide support services, such as customer service and text message delivery, is permitted only to the extent necessary to provide those services.

Your Choices & Rights

You can opt out of SMS messages at any time by replying "STOP" to any message. After you opt out, you will no longer receive text messages from us unless you opt in again.

For assistance, reply "HELP" to any message or contact us using the information provided below.

To request access to or deletion of your SMS-related data, please contact us at info@97smiles.com.

To stop messages: Reply STOP at any time.  |  For help: Reply HELP to any message.

Data Security & Retention

We implement reasonable technical and organizational measures to protect your personal data. SMS data is retained only as long as necessary to fulfill the purposes outlined above or to comply with legal obligations.

SMS Consent

By providing your mobile phone number and opting in to receive SMS communications from 97 Smiles, you consent to receive text messages related to your appointments, account activity, customer service requests, and, where you have provided consent, marketing communications.

Consent is not required for purchase. Consent to receive SMS messages is not a condition of purchasing dental services.

Message and data rates may apply.

Changes to This Policy

We may update this SMS Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Your continued use of our SMS services after such updates constitutes acceptance of the revised policy.

Contact Us

If you have any questions about this policy or your SMS data, please contact us at:

Get In Touch

Our team is happy to help with any questions about your SMS data or this privacy policy.

Practice
97 Smiles Dental Care

To opt out of SMS, reply STOP to any message. For help, reply HELP.