97 Smiles ("97 Smiles," "we," "our," or "us") is committed to protecting the privacy and security of your health information.
This Notice describes how we may use and disclose your Protected Health Information ("PHI"), your rights regarding your PHI, and our legal responsibilities under the Health Insurance Portability and Accountability Act ("HIPAA") and other applicable laws.
Protected Health Information includes information that identifies you and relates to your past, present, or future physical or oral health, healthcare services, or payment for healthcare services.
Our Responsibilities
We are required by law to:
- Maintain the privacy and security of your health information.
- Provide you with this Notice of our legal duties and privacy practices.
- Follow the terms of the Notice currently in effect.
- Notify you if a breach occurs that may compromise the privacy or security of your information.
- Comply with applicable federal and state privacy laws.
We reserve the right to change this Notice at any time. Any revised Notice will apply to information we already maintain as well as information we receive in the future. Updated versions will be available at our offices and on our website.
How We May Use and Disclose Your Health Information
We may use and disclose your Protected Health Information for the following purposes:
1. Treatment
We may use and disclose your health information to provide, coordinate, and manage your dental care. Examples include:
- Reviewing dental records
- Evaluating X-rays and imaging
- Coordinating care with specialists
- Referring you to other healthcare providers
- Discussing treatment plans
Technology-Assisted Care: 97 Smiles may use advanced technology, including digital imaging systems, clinical software, and artificial intelligence-assisted tools to support diagnosis, treatment planning, workflow efficiency, and patient care. These technologies assist dental professionals but do not replace professional clinical judgment.
2. Payment
We may use and disclose your information to obtain payment for services provided. Examples include:
- Verifying insurance eligibility
- Submitting insurance claims
- Collecting payment
- Processing financing applications
- Billing patients and insurance providers
3. Healthcare Operations
We may use and disclose health information for activities necessary to operate our practice. Examples include:
- Quality improvement activities
- Staff training and education
- Licensing and accreditation activities
- Audits and compliance reviews
- Risk management
- Business planning and administration
4. Appointment Reminders and Communications
We may contact you regarding appointment reminders, follow-up care, missed appointments, treatment recommendations, or patient satisfaction surveys.
Communication may occur through:
- Phone calls
- Text messages
- Emails
- Letters
5. Treatment Alternatives and Health-Related Services
We may use your information to inform you about:
- Treatment options
- Dental services
- Preventive care opportunities
- Health-related benefits
- Membership programs
6. Individuals Involved in Your Care
Unless you object, we may disclose relevant information to family members, relatives, close friends, caregivers, or other individuals involved in payment for your care, if they are involved in your healthcare or payment decisions.
7. Business Associates
We may share information with trusted third-party vendors who help us operate our practice. Examples include billing companies, practice management software providers, cloud storage providers, IT support providers, and legal/accounting professionals. These parties must safeguard your information as required by law.
8. Public Health Activities
We may disclose information when required by law for public health purposes, including reporting diseases, reporting injuries, preventing public health threats, and reporting adverse events.
9. Abuse, Neglect, or Domestic Violence
We may disclose information when required or authorized by law to report abuse, neglect, or domestic violence.
10. Health Oversight Activities
We may disclose information to agencies responsible for licensing, audits, inspections, investigations, and regulatory oversight.
11. Judicial and Administrative Proceedings
We may disclose information in response to court orders, subpoenas, administrative proceedings, or other lawful legal requests.
12. Law Enforcement
We may disclose information to law enforcement when permitted or required by law.
13. Research
Under certain circumstances, we may use or disclose information for approved research activities that comply with applicable privacy laws.
14. Serious Threat to Health or Safety
We may disclose information when necessary to prevent or lessen a serious threat to health or safety.
15. Specialized Government Functions
We may disclose information for military activities, national security purposes, correctional institutions, or protective services authorized by law.
16. Workers' Compensation
We may disclose information as authorized by workers' compensation laws and similar programs.
17. De-Identified Information
We may remove identifying information from records and use or disclose the remaining information as permitted by law.
Uses and Disclosures Requiring Your Authorization
We will obtain your written authorization before using or disclosing your information for purposes not otherwise permitted by law. This generally includes:
- Most marketing activities
- Sale of protected health information
- Certain disclosures not described in this Notice
You may revoke your authorization at any time in writing. Revocation will not affect disclosures already made based on prior authorization.
Your Rights Regarding Your Health Information
You have the following rights regarding the Protected Health Information we maintain about you:
1. Right to Access Your Records
You have the right to inspect and obtain copies of your health records, subject to certain limitations.
2. Right to Electronic Copies
If records are maintained electronically, you may request electronic copies when available.
3. Right to Request Corrections
If you believe information is inaccurate or incomplete, you may request an amendment. We may deny certain requests if permitted by law.
4. Right to Request Restrictions
You may request restrictions on how we use or disclose your information. While we are not always required to agree, we will consider all reasonable requests.
5. Right to Confidential Communications
You may request that we communicate with you using alternative methods or at alternative locations. Examples include:
- A different phone number
- A different mailing address
- Alternate communication methods
6. Right to an Accounting of Disclosures
You may request a list of certain disclosures we have made of your health information.
7. Right to Receive a Paper Copy of This Notice
You may request a paper copy of this Notice at any time, even if you previously received it electronically.
8. Right to File a Complaint
You have the right to file a complaint if you believe your privacy rights have been violated. You may file a complaint with 97 Smiles or with the U.S. Department of Health and Human Services Office for Civil Rights. You will not be retaliated against for filing a complaint.
How to File a Complaint
To submit a privacy complaint or ask questions regarding this Notice, please contact our Privacy Officer:
To submit a privacy complaint or ask questions regarding this Notice, contact:
You may also contact:
U.S. Department of Health and Human Services Office for Civil Rights
https://www.hhs.gov/ocr/privacy/hipaa/complaints/
Changes to This Notice
97 Smiles reserves the right to modify this Notice at any time. Any revised Notice will apply to all health information maintained by the practice. The current version will always be available at our offices and on our website.
Effective Date
This Notice of Privacy Practices is effective as of June 9, 2026.